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SoFi’s mission is to help people reach financial
independence to realize their ambitions.

And financial independence doesn’t just mean being rich—it means getting to a point where your money works for the life you want to live.

Everything we do is geared toward helping our members get their money right. We’re constantly innovating and building ways to give our members what they need to make that happen.

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sofi@www.sofi.com
(855) 456-SOFI (7634)
860 Washington Street 2nd Floor New York, NY 10014
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245 Posts
SoFi Plus: Make the Most of Your Money Every Day | SoFi

SoFi Members, rejoice: SoFi Plus is here to make your money work harder for you! Over the coming weeks, SoFi will be rolling out SoFi Plus to all eligible members to provide a full package of perks across our suite of products, including our highest APY¹, extra cash back rewards², exclusive rate discounts and so much more. We heard from our Members that your finances can be a significant source of stress, so with SoFi Plus our goal is to offer our Members more control and peace of mind over their finances.

... more
SoFi Plus: Make the Most of Your Money Every Day | SoFi
A New Executive Emerges: The Chief Metaverse Officer. But What Do They Do? | SoFi
State of the Industry Right now the metaverse is experiencing some growing pains. Tantalizing Potential If the metaverse is still a bit mysterious, one thing most people can agree on is that it's got upside. Hiring Talent Part of the reason companies are willing to pay high salaries to chief metaverse officers is the fear of getting left behind. Larger tech firms such as Amazon have the potential to steamroll smaller outfits as the metaverse potentially grows. Most metaverse executives are being hired because... more
A New Executive Emerges: The Chief Metaverse Officer. But What Do They Do? | SoFi
The Week Ahead on Wall Street | SoFi
The Chicago Fed’s index pointed to a pickup in economic growth in July, coming in at +0.27, up from -0.25 in June. Tomorrow, the Conference Board will publish its Consumer Confidence Index for September. Also watch for July's home price index from both S&P Case Shiller and the FHFA, as well as August's new home sales. In July, pending transactions plummeted 19.9% on an annual basis. For more information, please visit SoFi.com and the SoFi, please Visit SoFi and SoFi/SoFi.
Friday Funding: Therabody Announces $165M Round, Introduces New Products | SoFi
His company Therabody produces Theragun, a percussive massage gun that stimulates blood flow and healing. Its new product offerings include a new generation of its bestselling massage device, Theragun, as well as a mini version. Two of the company's more intriguing new products are its SmartGoggles and the sound therapy program they're designed to work with. Recent Innovations For consumers excited about SmartGoggles, Therabody says their suggested retail price will be $199. The company notes it has had a productive... more
Friday Funding: Therabody Announces $165M Round, Introduces New Products | SoFi
What Hertz Buying Up EVs from GM Means For the Auto Sector | SoFi
Hertz (HTZ) has agreed to purchase 175,000 EVs from General Motors (GM) This will include EVs from GM’s four main brands: Chevrolet, Cadillac, Buick, and GMC. Hertz is aiming for one-quarter of its fleet to be electric by the start of 2025. The economics behind EVs are fairly simple for rental companies, which can help you know what to expect. A lack of electric chargers in some locations may make renting EVs difficult. The lack ofElectric chargers will make rentingEVs difficult. There are some lingering questions... more
What Hertz Buying Up EVs from GM Means For the Auto Sector | SoFi
A Trio of Factors Could Make Flights More Expensive | SoFi
Planning a Trip Is Pricey Airline prices have spiked 25% in the past year, rising 18.6% in April alone. A deeper look can help explain what's going on with flight prices. A Trio of Factors Executives within the airline industry stated there was a massive decline in oil refining capacity during the COVID-19 pandemic. This is the first reason that flight prices are climbing. As reserves shrink, and it becomes more difficult to send oil around the world, prices could be expected to rise. Instead, they're raising... more
Cashless-Tipping Is Coming To Hotels, But How Much Are You Supposed To Tip Anyway? | SoFi
Tip Via App New Jersey-based Wyndham Hotels & Resorts is rolling out a digital tipping option for the owners of more than 6,500 hotels in the US and Canada. What do you do when the bellhop drops off your luggage or you're checking out and want to tip the housekeeping staff? Wyndham, the parent company of Ramada, Days Inn, and other chains, is the first major hotel company to roll out such a feature nationally. Suggested tip amounts vary based on location, but generally range between $3 and $10. During testing,... more
Cashless-Tipping Is Coming To Hotels, But How Much Are You Supposed To Tip Anyway? | SoFi
Retailers Are Pushing Back Against High Credit Card Fees | SoFi
US merchants paid a total of $138 billion in processing fees last year. This is higher than anywhere else in the industrialized world and almost seven times what retailers in Europe pay. Visa charges Walmart between 1% and 3% every time a customer checks out with a credit card. Since Walmart doesn’t want to eat this cost, they raise their prices by that same amount to recoup their loss. This effectively passes the credit card. If you were to make just the minimum payment.
Retailers Are Pushing Back Against High Credit Card Fees | SoFi
Liz Looks at: The Fed’s September Statement | SoFi
Their quarterly summary of economic projections is what moved markets, due to the sharp increase in what the FOMC expects its policy rate to be at the end of this year and next year. As Chairman Powell spoke, markets flattened out upon hearing his continued commitment to containing inflation and creating an environment that allows for a sustainably healthy labor market, only to whipsaw back down by the end of the trading day and finish notably in the red. Until inflation falls notably, equity markets could continue... more
Liz Looks at: The Fed’s September Statement | SoFi
Big Stars Want More Control in Brand Deals | SoFi
In an Instagram clip posted last month, Kanye West told Gap executives, “You have to really give me the position to be Ye and let me do what I’m thinking, or I have to do the thinking somewhere else.’s split from Gap is part of a larger trend in which celebrities are seeking more control in their branding deals. In the past, celebrities relied heavily on advertising agencies, media companies, and sponsorships. The immense influence that some Celebrities wield is shifting the balance of power. The huge... more
Big Stars Want More Control in Brand Deals | SoFi
Fertilizer Stocks Fall After Pandemic Pop | SoFi
Fertilizer prices and their stocks got another lift thanks to bad growing weather which limited grain inventories around the world. When Russia invaded Ukraine in February of this year, fertilizer prices rose again due to fears that grain output would be slowed. Some investors continue to see upside in fertilizer stocks, pointing to the ongoing war in Europe. This can make manufacturing fertilizer more expensive. With inflation still running at record highs, it’s important to pay attention. It's important... more
Fertilizer Stocks Fall After Pandemic Pop | SoFi
Summer Concerts Fuel Personal Debt Concerns | SoFi
A recent LendingTree survey asked over 2,000 people in the US about their summer concert plans. Over one-quarter of Americans say they plan to attend a concert or music festival this summer. Nearly half of millennials and two in five Gen Zers said they will splurge if their favorite artist is in town. Many financial planners strongly urge discipline when it comes time to assess whether going to a concert is worth it. It can be hard to hold back. If it’s just too expensive, it might be wise to wait.
Summer Concerts Fuel Personal Debt Concerns | SoFi
The Week Ahead on Wall Street | SoFi
In May inflation rose 8.6% year-over-year, the largest increase since December 1981. Small business confidence fell in May largely due to inflation as well as a tight labor market that’s driving up wages. The June Producer Price Index (PPI) will be published, outlining price increases from the perspective of manufacturers. The Empire State Manufacturing Survey for July, industrial production index for June and business inventories will also be published.
The Week Ahead on Wall Street | SoFi
Friday Funding: Seattle’s Newest Unicorn | SoFi
Flexe Raises Fresh Funds Despite the volatility in the venture capital space, deals are still getting done. Flexe, a 9-year-old company, just crossed the $1 billion mark after raising $119 million in a Series D round. As retailers continue to grapple with the snarled global supply chain, Flexe has seen demand for its services surge. Pandemic Causes Demand to Jump Nearly a decade ago, Flexe began by helping online retailers find on-demand warehouse space. Rather than retailers paying a fixed-cost for space, Flexe... more
Friday Funding: Seattle’s Newest Unicorn | SoFi
A Look at Gamestop and Other Notable Stock Splits | SoFi
Gamestop announced the split will take effect later this month. Shareholders of record at the close of business on July 18 will receive three additional shares for each owned. It doesn’t change the overall value of an individual stockholder’s stake, but rather adjusts downward the price of each share. This is done to potentially make the stock more attractive and affordable to retail investors. Other tech stocks have enacted similar splits.
A Look at Gamestop and Other Notable Stock Splits | SoFi
Uncertainty in Streaming: What Lies Ahead for Disney and Hulu? | SoFi
The Clock Is Ticking As part of a $71 billion deal in 2019, Disney acquired a 33% stake in streaming service Hulu from Fox. Rise of Streaming The general consensus among industry observers is that Hulu has an undefined role within Disney's media kingdom. Hulu has just over 41 million subscribers by comparison, and is only available in the US. The streaming landscape has changed significantly since Disney and Comcast made their agreement in 2019 and global media companies have begun to focus on streaming television... more
Uncertainty in Streaming: What Lies Ahead for Disney and Hulu? | SoFi
How the White House Wants to Change Student Loans | SoFi
On Wednesday, his administration moved forward with plans aimed at overhauling what U.S. Secretary of Education Miguel Cardona called "a broken system." For context, the $1.7 trillion owed on student loans is larger than both US credit card debt and auto debt. Prior to the pandemic, 10 million borrowers had fallen behind on student loan payments. In March of 2020, student loans serviced by the federal government were put on hold. Proposed Changes The proposed student loan overhaul plan contains three major elements,... more
How the White House Wants to Change Student Loans | SoFi
June 2022 Market Lookback | SoFi
The Atlanta Fed’s GDPNow model estimates Q2 real GDP growth of -2.1%. Such an outcome would be the second consecutive quarter of negative GDP growth, which would indicate recession. As late as Jun 28, the model had consumption adding 1.8% to GDP—three days later and its expected contribution to GDP fell to 0.5%. Crypto Winter In Full Effect. It appeared as if things couldn’t get much worse for cryptos. But that's exactly what happened in June. It seemed as if it was inventories. It was unavoidable.
June 2022 Market Lookback | SoFi
A New Perk of Prime: Amazon Is Adding Grubhub to its Membership Program | SoFi
Free Trial Ecommerce giant Amazon is adding another service for its Prime members. An annual subscription to Grubhub will now be included with Amazon Prime, allowing for certain restaurant delivery fees to be waived. Just Eat Takeaway.com, Grubhub's parent company, notes Amazon also has an option to purchase a 2% stake in the food delivery platform. Upside for Amazon For Amazon, there's ongoing pressure to make its Prime membership service more attractive. Grubhub Eyes Growth Grubhub's founding dates back to... more
A New Perk of Prime: Amazon Is Adding Grubhub to its Membership Program | SoFi
Why Online Advertising Is Struggling, and What Lies Ahead for the Sector | SoFi
The first quarter of 2022 brought forth a series of economic woes that spilled over into the online ad market. The combined ad revenue for Meta, Google-parent Alphabet (GOOGL), Twitter (TWTR), Snap, Pinterest (PINS) and Amazon’s (AMZN) ad segment will grow 9% year-over-year in the second quarter. Some Wall Street observers predict online advertising will fare better during the second half. But others remain skeptical given the looming possibility of a recession. A recent report from JPMorgan (JPM) Analyst... more
Why Online Advertising Is Struggling, and What Lies Ahead for the Sector | SoFi
Why Amazon, Google, and Microsoft Are Poised to Keep Dominating Cloud Computing | SoFi
As the pandemic led to more off-site work, cloud computing became essential for most businesses. Amazon, Google, and Microsoft have developed their own software, technology, and chips, which also helps reduce costs. Some companies focused on cloud computing are working alongside the sector’s dominant players rather than competing with them directly. Other cloud computing firms are in direct competition with Google, such as Snowflake Inc. and Snowflake Jr. Other companies. The information and analysis provided... more
Why Amazon, Google, and Microsoft Are Poised to Keep Dominating Cloud Computing | SoFi
Economy Down, Pay Up? Wages Get a Boost at US Firms | SoFi
In a bid to retain talent, many companies are handing out raises or special one-time bonuses. Microsoft announced it would double its global budget for merit-based raises this spring. Many companies look to raise employees’ pay by around 3% annually, but the average in 2022 has been 4.8%. Wages Are Going Inflation is running at 8.6% year-over-year. At the same time, unemployment is near prepandemic lows. For more information, click here. The information and analysis is believed to be accurate. No brands or... more
Economy Down, Pay Up? Wages Get a Boost at US Firms | SoFi
What the Latest Minions Movie Tells Us About Family Friendly Films | SoFi
Broadly speaking, long-awaited superhero films and the action megahit Top Gun: Maverick have dominated the box office. Minions: The Rise of Gru is one of the first flicks that has been able to bring kids and families back to theaters en masse. Family Films After Pixar Animation Studios' Lightyear disappointed in its opening weekend, some industry observers openly wondered if family-friendly films would recover more slowly in comparison to those marketed toward older audiences. There's a sense the latest "Minions/Despicable... more
What the Latest Minions Movie Tells Us About Family Friendly Films | SoFi
Liz Looks at: 2H 2022 Outlook: Running Out of Steam | SoFi
The last thing I'll highlight about the first half is the bond market, although there aren't many "Highlights" to speak of. One way to measure the market's expectations for inflation is to look at breakeven rates. If we have, it'll go down as a weird one - with a labor market historically tight and still 5.5 million more open positions than unemployed persons, home prices still growing at 20% year-over-year, and corporate earnings showing 10% growth expectations for the second half. Not to mention, there are... more
Liz Looks at: 2H 2022 Outlook: Running Out of Steam | SoFi
Why It Still Might be a Good Time to Buy a House | SoFi
The Federal Reserve is hiking interest rates in a policy shift many market observers expect to continue. Historically Low Data from Freddie Mac (FMCC) going back to 1971 puts the average 30-year mortgage rate just shy of 8%. What’s more, the record high was 16.6% in 1981. In comparison, today's rates coming in below 6% seem pretty good. In this environment, would-be homebuyers may do better. This could provide an opportunity to lock in rates. There are a variety of ways to properly evaluate your budget and... more
Why It Still Might be a Good Time to Buy a House | SoFi
The Week Ahead on Wall Street | SoFi
The Commerce Department reported factory orders rose 0.3% in April, after increasing 1.8% in March. The preliminary number showed a 0.7% advance, despite rising interest rates. Tomorrow, the FOMC will release the minutes from its latest meeting. This will provide the market insight as to how the central bank is thinking about inflation and the need for future rate hikes. It also comes as the Fed enacted its sharpest rate hike. The ISM services index for June is scheduled.
The Week Ahead on Wall Street | SoFi
July Reading Roundup | SoFi
Financial Goals Improving finances is one of the most common annual goals out there. Fitness goals can help you reach a variety of other goals, be personal, financial, or even work-related. Buying a home is another common long-term personal (and financial!) goal for many people. You can use a free online home affordability calculator. You could also find a friend who is also a good friend to make it more fun. The problem may be that your goals are too vague. If you are looking for a friend to keep it morefun... more
July Reading Roundup | SoFi
EV Loan Startup Tenet Bags $18 Million | SoFi
Seed Funding Tenet snagged $18 million in seed funding during a round led by venture capital firms Human Capital and Giant Ventures. Additional funding was provided by Breyer Capital, Global Founders Capital, and Firstminute Capital; as well as investors Michael Tannenbaum, Gokul Rajaram, and Michael Ovitz. The fintech startup offers buy now, pay later electric vehicle loans. Defer Up to 25% Tenet is positioning itself as a solution for those who want to buy an EV, but lack the upfront funds. This information... more
EV Loan Startup Tenet Bags $18 Million | SoFi
Where Have all the Coupons Gone? Plus, How to Beat Inflation Anyway | SoFi
The History of Clipping in the 1970s retailers began offering discount coupons in an attempt to keep products moving off the shelves and into customer's shopping bags. By 1999 the number of coupon’s issued annually had peaked at 340 billion. Since then, this number has steadily fallen. Just 168 billion discount coupons were issued last year, down from 294 billion as of 2015. The coupon redemption rate checked in at 0.5% in 2020.
Where Have all the Coupons Gone? Plus, How to Beat Inflation Anyway | SoFi
The Economy of July 4th: Higher Prices, Delayed Fireworks, and Ways to Save | SoFi
With inflation running up at its highest level since the early 1980s, people celebrating July 4th with a BBQ can expect to pay around 17% more for food. The beverage giants have raised prices and reduced package sizes of some of their products in what industry experts call “shrinkflation’s ‘shrink inflation’ There are other ways to save money by buying in bulk. For example, frozen burger patties. Buy in bulk from Costco (COST, BJs (BJ) or Sams Club (WMT) and buy in bulk and offer relative bargains. You... more
The Economy of July 4th: Higher Prices, Delayed Fireworks, and Ways to Save | SoFi
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